30
They then turn these ideas
それから彼らはこうしたアイデアを
into actual objects of beauty.
実際の美しいものへと変える。
それからこうしたアイデアを現実の美しいものに変える。
turn O into「Oを~に変える」
actual「実際の」
object「物体」
They then turn these ideas into actual objects of beauty.
31
For instance,
たとえば、
fashions in materials, colors, and styles
素材や色、様式の流行は
are always changing.
常に変化している。
たとえば、素材や色、様式の流行は常に変化している。
material「材料、材質」
For instance, fashions in materials, colors, and styles are always changing.
32
Few companies would be willing
ほとんどの会社は乗り気ではないだろう
to make or sell such a knife.
そのようなナイフを作ったり売ったりすることに
そんなナイフを作ったり売ったりしようと思う会社はほとんどないだろう。
few「ほとんど~ない」
be willing to do「すすんで~する」
Few companies would be willing to make or sell such a knife.
We do not usually give much thought
私たちは普通あまり考えない
to how the things
物事がどのように
{that surround us in our everyday lives}
{日常生活の中で私たちを取り巻いている}
are created.
作られているかについて
私たちは、日常生活で私たちを取り巻いているものがどのようにして作られたか、普通はあまり考えない。
surround「囲む」
We do not usually give much thought to how the things that surround us in our everyday lives are created.
Everything {we use}
{私たちが使う}すべてのものは
― from the knives and forks
― ナイフやフォークから
{we eat with}
{私たちが食べるのに使う}
to the chairs
椅子まで
{we sit on}
{私たちが座る}
and the computers {we work at} ―
そして{私たちが仕事で使う}コンピューターまで ―
has been designed.
設計されてきた。
私たちが使うものは ― ものを食べるのに使うナイフやフォークから、座る椅子や仕事で使うコンピューターまで ― すべて設計されたものである。
design「設計する」
Everything we use – from the knives and forks we eat with to the chairs we sit on and the computers we work at – has been designed.
Designing may seem simple,
設計することは単純に思えるかもしれないが、
but only those
~な人だけが
{who are creative, practical,
{創造的で実際的であり、
and sensitive to people’s needs}
人々のニーズに敏感な}
can be successful designers.
成功したデザイナーになれる。
設計するということは単純に思えるかもしれないが、創造的で実際的かつ人が必要としているものに敏感な人間だけがデザイナーとして成功できるのである。
practical「実践的な」
sensitive to「~に敏感に」
Designing may seem simple, but only those who are creative, practical, and sensitive to people’s needs can be successful designers.
Designers are artists,
デザイナーは芸術家である、
first of all.
何よりもまず。
デザイナーはまず第一に芸術家である。
Designers are artists, first of all.
They have to be creative enough
彼らは十分に創造的でなければならない
to come up with original ideas
独創的なアイデアを思いつくために
all the time.
常に。
常に独創的なアイデアを思いつくことができるくらい創造的でなければならない。
come up with「~を思いつく」
They have to be creative enough to come up with original ideas all the time.
Even when they produce an ordinary object
彼らが当たり前の物を作るときでも
like a knife,
ナイフのような、
they should try to make it attractive.
それを魅力的にしようとすべきである。
ナイフのような当たり前のものを作るときでも、魅力的なものにしようとしなければならない。
ordinary「普通の」
attractive「魅力的な」
Even when they produce an ordinary object like a knife, they should try to make it attractive.
However,
しかし、
that is not enough.
それだけでは十分ではない。
しかし、それだけでは不十分だ。
However, that is not enough.
Good designing
すぐれたデザインは
requires much, much more.
もっと、ずっと多くのことを必要とする。
すぐれたデザインにはもっと、ずっと多くのことが要求される。
require「要求する」
Good designing requires much, much more.
There are practical issues
実際的な問題もある
to consider as well.
同様に考慮すべき。
考慮しなければならない実際的な問題もある。
practical「実践的な」
issue「問題」
consider「考える」
as well 「同様に、~も」
There are practical issues to consider as well.
In an age of mass production,
大量生産の時代には、
designers have to be familiar
デザイナーはよく知っていなければならない
with manufacturing techniques
製造技術について
and the best ways of using materials.
そして素材を使う最良の方法について。
大量生産の時代には、デザイナーは製造技術や素材を最もうまく生かす方法をよく知っていなければならない。
mass production「大量生産」
be familiar with「~をよく知っている」
manufacture「製造する」
material「材料、材質」
In an age of mass production, designers have to be familiar with manufacturing techniques and the best ways of using materials.
For example,
たとえば、
it is no use designing an elegant knife
優美なナイフをデザインしても無駄である
{which is complicated
{複雑で、}
and expensive to produce in the factory}.
{工場で生産するのにコストがかかる}
たとえば、工場で生産するのに複雑でコストがかかってしまうような優美なナイフをデザインすることは無意味である。
complicated「複雑な」
For example, it is no use designing an elegant knife which is complicated and expensive to produce in the factory.
Therefore,
したがって、
the designer needs to create a knife
デザイナーはナイフを考え出す必要がある
{that can be produced
{生産できる}
at a reasonable cost}.
{適度なコストで}
したがって、デザイナーは適度なコストで生産できるナイフを考え出す必要がある。
therefore「ゆえに」
Therefore, the designer needs to create a knife that can be produced at a reasonable cost.
Designers also have to respond quickly
デザイナーはまた、素早く対応しなければならない
to changes
変化に
in <what people think of as desirable>.
人々が何を望ましいと思うかの
デザイナーはまた、人が何を望ましいと思っているか、その変化に素早く対応できなければならない。
desirable「望ましい」
Designers also have to respond quickly to changes in what people think of as desirable.
Designers have to make sure
デザイナーは確認しなければならない
that their creations meet the demands
自分たちの作品が需要を満たしていることを
of new lifestyles
新しい生活様式の
in the changing world.
変化する世界における。
デザイナーは、自分の作ったものが変動する世の中の新しい生活様式で求められているものに見合っていることを確かめなければならない。
demand「需要」
Designers have to make sure that their creations meet the demands of new lifestyles in the changing world.
Their products have to be attractive
彼らの製品は魅力的でなければならない
to ordinary people,
一般の人々にとって、
not just to themselves.
自分自身にとってだけでなく。
作るものが、自分にとってだけではなく、一般の人々にとっても魅力的なものでなければならない。
product「製品」
attractive「魅力的な」
ordinary「普通の」
Their products have to be attractive to ordinary people, not just to themselves.
In short,
要するに、
designers must be practical artists
デザイナーは実際的な芸術家でなければならない
{who are sensitive
敏感な
to people’s tastes}.
人々の趣味に
要するに、デザイナーは人々の好みに敏感な、実用的な芸術家でなければならないのだ。
in short「要するに」
practical「実践的な」
sensitive to「~に敏感に」
taste「趣味」
In short, designers must be practical artists who are sensitive to people’s tastes.
30 They then turn these ideas into actual objects of beauty.
31 For instance, fashions in materials, colors, and styles are always changing.
32 Few companies would be willing to make or sell such a knife.
We do not usually give much thought to how the things that surround us in our everyday lives are created. Everything we use from the knives and forks we eat with to the chairs we sit on and the computers we work at has been designed. Designing may seem simple, but only those who are creative, practical, and sensitive to people’s needs can be successful designers.
Designers are artists, first of all. ① They have to be creative enough to come up with original ideas all the time. ② Even when they produce an ordinary object like a knife, they should try to make it attractive. However, that is not enough. Good designing requires much, much more.
There are practical issues to consider as well. In an age of mass production, designers have to be familiar with manufacturing techniques and the best ways of using materials. ③ For example, it is no use designing an elegant knife which is complicated and expensive to produce in the factory. ④Therefore, the designer needs to create a knife that can be produced at a reasonable cost.
Designers also have to respond quickly to changes in what people think of as desirable. ⑤ Designers have to make sure that their creations meet the demands of new lifestyles in the changing world. Their products have to be attractive to ordinary people, not just to themselves. ⑥ In short, designers must be practical artists who are sensitive to people’s tastes.
We do not usually give much thought to how the things that surround us in our everyday lives are created. Everything we use from the knives and forks we eat with to the chairs we sit on and the computers we work at has been designed. Designing may seem simple, but only those who are creative, practical, and sensitive to people’s needs can be successful designers.
Designers are artists, first of all. They have to be creative enough to come up with original ideas all the time. They then turn these ideas into actual objects of beauty. Even when they produce an ordinary object like a knife, they should try to make it attractive. However, that is not enough. Good designing requires much, much more.
There are practical issues to consider as well. In an age of mass production, designers have to be familiar with manufacturing techniques and the best ways of using materials. For example, it is no use designing an elegant knife which is complicated and expensive to produce in the factory. Few companies would be willing to make or sell such a knife. Therefore, the designer needs to create a knife that can be produced at a reasonable cost.
Designers also have to respond quickly to changes in what people think of as desirable. For instance, fashions in materials, colors, and styles are always changing. Designers have to make sure that their creations meet the demands of new lifestyles in the changing world. Their products have to be attractive to ordinary people, not just to themselves. In short, designers must be practical artists who are sensitive to people’s tastes.